Communications & Media Courses
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- AICP CM
- SACPLAN CPD
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All Communications & Media Courses
Designing a Wayfinding System
New
Learn how to create a comprehensive wayfinding signage system for your municipality from start to finish.
Planning a Municipal Wayfinding System
New
Discover the process of creating a successful wayfinding signage system for cities, including crucial elements like functional requirements, target audience, message regulation, accessibility for all, design steps, implementation strategies, cost considerations, and collaborating with sign makers.
Sustainability Marketing and Greenwashing
Sustainability marketing, when done right, can boost a brand’s reputation and provide an edge over competitors. This course analyzes strategies to effectively jump-start sustainability marketing efforts and avoid greenwashing.
Principles of Materiality, Responsiveness, Inclusivity, and Impact
In this course, students will take a deep dive into the AA1000 AccountAbility standard and its four Principles: Inclusivity, Materiality, Responsiveness and Impact and how they integrate to develop a very well thought out framework.
Bringing Emotional Intelligence to Urban Planning Work
This course will help you understand what emotional intelligence is, what the component parts of emotional intelligence are, and understand some strategies to try in each of these areas.
Planning Commissioner Training
The new "Planning Commissioner Training" series offers citizen planners a chance to learn the tools to make a positive impact in their communities (available as a separate subscription).
Organizational Behavior at the Individual Level
Understanding the behavior of others can enhance the performance of your organization. This course highlights some of the individual-level behavior at the heart of work dynamics.
Effective City Branding
City branding strategy can capture and promote the unique characteristics of cities. After understanding the all-encompassing effort it takes to plan a city rebranding, this course teaches how cities can succeed using strong place branding that attracts visitors, new citizens, new industries, and new businesses.
Virtual Reality for Planners 4: Refining the End User Experience
Creating a VR experience is one thing, but managing its use at public events and integrating it into the urban design workflow is an extra, separate step. This course considers the bigger picture and covers a few ways to fine-tune the user’s experience for maximum success.
Virtual Reality for Planners 3: Working with Unity
This course provides a high-level overview of the process involved in creating a virtual reality application and teaches viewers how to assemble a virtual reality application from scratch using Unity how to make the process as successful as possible.
Virtual Reality for Planners 2: Modeling in SketchUp
This course provides a step-by-step SketchUp tutorial and teaches users how to create content appropriate for a virtual reality environment. Viewers will learn how to optimize the performance of their software and ensure success in the next steps of the process, including final model export to Unity.
Virtual Reality for Planners 1: Introduction
Virtual reality presents urban planners with a unique tool to create immersive virtual experiences that can inform visioning processes, design decision-making, and community engagement. Learn about the evolution of virtual reality technology, its key vocabulary and logistics, the benefits of virtual reality over traditional media, and what the future of public engagement may hold.
Tableau for Planners 3: Dashboards
This course will expand on the Tableau for Planners: Introduction and Worksheets. Students will have prior experience will building basic tables and will start to use Tableau to build multi-worksheet dashboards with interactive controls like filtering. Students will also learn how to make the data used in their visualization accessible to the public. At the end of the course, we will demonstrate how to publish the work to Tableau Public and embed dashboards on websites and in social media.
Tableau for Planners 2: Worksheets
This course will expand on the Tableau for Planners: Introduction course. This course continues to train the planner on how to build effective worksheets for planners. This course will introduce general principles of data visualization and orient the user with the Tableau platform, with a primary focus on Tableau Public, a free version of Tableau's desktop software.
Tableau for Planners: Introduction
This course will introduce general principles of data visualization and orient the user with the Tableau platform. Learn how to connect to a data set in Microsoft Excel, understand general principles of a relational database, and start building basic worksheets and dashboards.
21st Century Storytelling: Video for Planners
This course will give you motivation to create video content, and give you practical, affordable tips to be heard among the online noise.
Storytelling for Planners
This course will teach planners how to adapt proven storytelling methods employed by creative artists for centuries. We will cover the storytelling applications to analog and digital outreach methods.
Crowdsourcing and Urban Planning
Crowdsourcing is the gathering of ideas, content, voices, and services by leveraging the collective intelligence and wisdom of crowds.
Writing Master Plans, From Start to Finish
In this course you’ll learn how to approach a master plan—starting with concept development and community voice, and finishing with the mechanics of organizing and expressing ideas.
Mastering Mailchimp
In this course, we will review the Mailchimp email-publishing platform and create a simple, engaging e-newsletter.
Writing a Press Release
At the end of this course, you will feel confident in establishing your audiences and crafting language that provides the most impact in your press releases.