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Regulating Electronic Message Centers
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Regulating Electronic Message Centers

Regulating Electronic Message Centers

50 min

This course is available for 1 AICP CM credit

"On-premise" digital signs have proven commercial and community-oriented purposes. However, many communities are relatively unfamiliar with this rapidly evolving technology, and have concerns that these kinds of signs will create aesthetic, safety, and enforcement problems. Nearly all stakeholders struggling with digital signs and their regulation often have the same questions, such as: What really are these digital signs and how do they work? How is electronic technology evolving? Is there any way for the community-at-large to actually benefit from digital signs? How can we strike a balance for the business use or digital signs and the aesthetic concerns of the community? How do we allow digital signs without looking like Las Vegas, or negatively impacting community safety? How do we regulate digital signs in ways that are understandable and enforceable, without having to hire additional staff? This course answers these questions, and provides practical, solution-focused guidance for regulations that leverage digital sign technology while protecting community aesthetic values and safety concerns.

This course is available for free.

In This Course

  1. James Carpentier introduces the course.
  2. This chapter reviews the technology behind electronic messages centers.
  3. In this chapter, we will look at the common questions and concerns that most jurisdictions have with regard to electronic message centers.
  4. This chapter reviews two regulatory distinctions: message hold time and brightness levels at night.
  5. This chapter presents the regulatory options that jurisdictions have with regard to how a message changes from one to another and the duration of that transition. Options to limit the allowable square footage of an electronic message center are also discussed.
  6. This chapter reviews considerations for jurisdictions when changing or including EMC regulations.
  7. This chapter investigates a recent case study that looked at the economic impact of EMCs on a car dealership and provides a short video of city officials and business owners describing impacts that EMC regulations had on the city of Centennial, CO.

Published 2016