video storyboard drawings for urban planning course

Storytelling for Planners

This course will teach planners how to adapt proven storytelling methods employed by creative artists for centuries. We will cover the storytelling applications to analog and digital outreach methods.

  • Preview Course PREVIEW

Course Info

  • Duration 12 video lessons (54 Mins)
  • Published Published
    2017
Play Video

Preview Course Preview Course

Browse Course Chapters

  • Chapter Locked
    1.
    Introduction
    Chapter Duration 3 mins
  • Chapter Locked
    2.
    Storytelling in Three Words
    Chapter Duration 6 mins
  • Chapter Locked
    3.
    Subject: Defining the Essence
    Chapter Duration 3 mins
  • Chapter Locked
    4.
    Subject: Keeping the Audience up at Night
    Chapter Duration 1 min
  • Chapter Locked
    5.
    Audience: Identity
    Chapter Duration 3 mins
  • Chapter Locked
    6.
    Audience: Habits
    Chapter Duration 5 mins
  • Chapter Locked
    7.
    Goal: The Aha Moment
    Chapter Duration 3 mins
  • Chapter Locked
    8.
    Goal: Call to Action
    Chapter Duration 5 mins
  • Chapter Locked
    9.
    Structure
    Chapter Duration 3 mins
  • Chapter Locked
    10.
    Format Tips: Long Form
    Chapter Duration 11 mins
  • Chapter Locked
    11.
    Format Tips: Short Form
    Chapter Duration 2 mins
  • Chapter Locked
    12.
    Publish Now: It'll Never be Perfect
    Chapter Duration 3 mins

Course Description

Planners are expected to be public engagement experts, but few of us have been trained in the mechanics of storytelling. We’re told to make eye contact, connect with the public early in a project, maintain open communication, and be transparent about the process and deliverables. And yet we struggle to get high participation by people most impacted by our work.

This course will teach planners how to adapt proven storytelling methods employed by creative artists for centuries. We will cover everything from storytelling applications to analog and digital outreach methods.

Analog: Public speaking, meeting flow, gamification, feedback loops, special events.

Digital: Copywriting, video, podcasting, social media.

The course will describe real-world examples and a behind-the-scenes look at the development and execution of engagement strategies.  

Learn these skills

  • Communications & Media
  • Writing

AICP CM

This course is approved for 1 AICP CM credit.

CNU-A

This course is approved for 1 CNU-A credit.

SACPLAN CPD

This course is approved for 1 SACPLAN CPD point.

Meet Your Instructor

Andy Boenau

Andy Boenau

Andy Boenau is a storyteller disguised as an urban planner. His expertise includes public engagement, storyboarding, digital content creation, and social media strategy.

Meet Instructor

Thousands have used Planetizen Courses

Great tips for making presentations and social media more compelling and persuasive.
- Osman E.
5 Star Review 5 Star Review 5 Star Review 5 Star Review 5 Star Review

Master Urban Planning Skills With A Planetizen Courses Subscription.

Subscribe
Computer

High quality video lessons developed by experts.

Analytics

Complete course work to receive a certificate from Planetizen.

Certificate

Test your comprehension with course quizzes.

Cloud

Access reading lists, articles, and other materials prepared by instructors.