- 12 video lessons (54 Mins)
Browse Course Chapters
2.Storytelling in Three Words6 mins
3.Subject: Defining the Essence3 mins
4.Subject: Keeping the Audience up at Night1 min
5.Audience: Identity3 mins
6.Audience: Habits5 mins
7.Goal: The Aha Moment3 mins
8.Goal: Call to Action5 mins
10.Format Tips: Long Form11 mins
11.Format Tips: Short Form2 mins
12.Publish Now: It'll Never be Perfect3 mins
Planners are expected to be public engagement experts, but few of us have been trained in the mechanics of storytelling. We’re told to make eye contact, connect with the public early in a project, maintain open communication, and be transparent about the process and deliverables. And yet we struggle to get high participation by people most impacted by our work.
This course will teach planners how to adapt proven storytelling methods employed by creative artists for centuries. We will cover everything from storytelling applications to analog and digital outreach methods.
Analog: Public speaking, meeting flow, gamification, feedback loops, special events.
Digital: Copywriting, video, podcasting, social media.
The course will describe real-world examples and a behind-the-scenes look at the development and execution of engagement strategies.
Learn these skills
- Communications & Media