Name: Writing a Press Release
Author: Ben Schulman

Course Info

8 video lessons (49 Mins)
Published
2017

Preview Course

Browse Course Chapters

1.

Introduction

2 mins
2.

Why Press Releases?

2 mins
3.

Understanding Your Audiences

2 mins
4.

Banner, Headline, Subhead

10 mins
5.

Body

9 mins
6.

Quote and Closer

9 mins
7.

Formatting, Finalizing, and Sending

6 mins
8.

What Comes Next?

6 mins

Course Description

This course offers lessons in how to prepare the perfect press release. Press releases are used to convey messages about projects, happenings, and developments across all industries. For planners, architects, and communities, it’s important to know which audiences a press release is speaking to and how to craft language that speaks to each audience directly.

At the end of this course, you will feel confident in establishing your audiences and crafting language that achieves the most impact in your press releases.