closeup of newspapers for writing press release course

Writing a Press Release

At the end of this course, you will feel confident in establishing your audiences and crafting language that provides the most impact in your press releases.

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Course Info

  • Duration 8 video lessons (49 Mins)
  • Published Published
    2017
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Browse Course Chapters

  • 1. Introduction (2 mins)
  • 2. Why Press Releases? (2 mins)
  • 3. Understanding Your Audiences (2 mins)
  • 4. Banner, Headline, Subhead (10 mins)
  • 5. Body (9 mins)
  • 6. Quote and Closer (9 mins)
  • 7. Formatting, Finalizing, and Sending (6 mins)
  • 8. What Comes Next? (6 mins)

Course Description

This course offers lessons in how to prepare the perfect press release. Press releases are used to convey messages about projects, happenings, and developments across all industries. For planners, architects, and communities, it’s important to know which audiences a press release is speaking to and how to craft language that speaks to each audience directly. 

At the end of this course, you will feel confident in establishing your audiences and crafting language that achieves the most impact in your press releases.

Learn these skills

  • Civic Engagement
  • Communications & Media
  • Writing

Meet Your Instructor

Ben Schulman

Ben Schulman

Ben Schulman is a writer and editor based in Chicago, with a focus on architecture, urban planning, and policy.

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