closeup of newspapers for writing press release course

Writing a Press Release

At the end of this course, you will feel confident in establishing your audiences and crafting language that provides the most impact in your press releases.

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Course Info

  • Duration 8 video lessons (49 Mins)
  • Published Published
    2017
  • 4.35
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Browse Course Chapters

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    1.
    Introduction
    Chapter Duration 2 mins
  • Chapter Locked
    2.
    Why Press Releases?
    Chapter Duration 2 mins
  • Chapter Locked
    3.
    Understanding Your Audiences
    Chapter Duration 2 mins
  • Chapter Locked
    4.
    Banner, Headline, Subhead
    Chapter Duration 10 mins
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    5.
    Body
    Chapter Duration 9 mins
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    6.
    Quote and Closer
    Chapter Duration 9 mins
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    7.
    Formatting, Finalizing, and Sending
    Chapter Duration 6 mins
  • Chapter Locked
    8.
    What Comes Next?
    Chapter Duration 6 mins

Course Description

This course offers lessons in how to prepare the perfect press release. Press releases are used to convey messages about projects, happenings, and developments across all industries. For planners, architects, and communities, it’s important to know which audiences a press release is speaking to and how to craft language that speaks to each audience directly. 

At the end of this course, you will feel confident in establishing your audiences and crafting language that achieves the most impact in your press releases.

Learn these skills

  • Civic Engagement
  • Communications & Media
  • Writing

Meet Your Instructor

Ben Schulman

Ben Schulman

Ben Schulman is a writer and editor based in Chicago, with a focus on architecture, urban planning, and policy.

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