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Blogging About Planning
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Blogging About Planning

Blogging About Planning

97 min
Credit: AICP CM

This course is approved for 1.5 AICP CM credits. 

In this course we will review how blogs are used as planning tools to educate and engage participants in community decisions. We'll also see how, in the hands of community members, blogs can influence and even sidestep the traditional planning process. We will also learn how to manage the issues of designing and operating a blog with a corporate voice.

At the end of this course, you will be able to outline a blog position and voice, develop an editorial schedule, and operate the blog in a consistent and effective way.

In This Course

  1. Claudia Kousoulas introduces the course.
  2. Large and Small Agencies
    A blog is essentially an online voice, and as in any conversation, different speakers have different styles and opinions. In this chapter, we'll look at blogs run by private development firms, a large federal agency, and a local public planning agency.
  3. Private Firms and Individual Planners
    This chapter explores blogs run by a planning consulting firm, an individual planner, and an individual community member.
  4. Aggregators
    This chapter tours a popular aggregator blog.
  5. How Is This Planning?
    It's well understood that private firms and public agencies can use blogs to express their own positions—whether it's selling a position or providing information that can inform public discussion. But by developing an audience, building relationships with agencies and developers, and by representing their communities, individual bloggers can become "power players" in planning.
  6. What Should I Say?
    In this chapter you'll learn how to develop a voice, position, and personality for your blog—whether you are aggregating information, sharing op-ed commentary, or presenting original news.
  7. Managing an Editorial Calendar
    Learn how to create an editorial calendar that links your posts to project timelines (and to professional, political, and seasonal events) so you can maintain your energy and interest.
  8. Writing the Blog
    Learn effective writing tips to help get your ideas out there.
  9. Setup and Design
    In this chapter we’ll review both the subtle message that your design sends the reader, as well as how to choose a design that works with your material. For example, do you have lots of photos or lots of words? Will you be archiving material? Do you need or want an image gallery? Is there an already established graphic profile and color palette, and should you match it or be different? We’ll also quickly review the strengths and weaknesses of different blogging platforms.
  10. Setting Some Rules, Part 1
    Because anybody can set up a blog, anybody can get into trouble. Do you need some shared policies about the blog's purpose and goals, who posts, what they can say, who's responsible, and who moderates comments? We'll review the practical and personnel issues of community blogging.
  11. Setting Some Rules, Part 2
    Continuing from the previous chapter, this chapter reviews social media, comments, and guest posts.

Published 2017