What You Will Learn
- Learn to define branding
- Understand how branding is being practiced successfully today
- Get clarity on the all-encompassing nature of a city branding effort
- Learn about the importance of a systematic branding approach
- Understand the ways in which successful city brands are being crafted, and well as learn about less successful efforts.
This course discusses how effective branding captures and promotes the unique characteristics of cities. First, we'll define the idea of branding before exploring how it is being practiced successfully in the world today. After understanding the all-encompassing effort it takes to plan a city rebranding, this course examines the importance of a smart visual system to serve as the foundation for a city’s branding system. Through multiple case studies, this course follows city brand systems from across the globe and show the ways in which successful city brands are being crafted, as well as learning about less successful efforts. At the end of this hands-on course, you will understand what goes into a city branding effort, what to look out for when collaborating with a creative consultancy, and how your city could succeed as not only a wonderful place to be, but a strong brand that attracts visitors, new citizens, and new industries and businesses.
This course is approved for 1 AICP CM Credit.