aerial view of mulitple freeways intersecting

Transportation Planning: Travel Behavior Regulations, Pricing, and Programs

This course reviews the efficacy of regulatory strategies (such as prohibitions and mandates), pricing strategies (such as peak period pricing), and education and information strategies (such as real-time ride-hailing apps).

Richard Willson
Taught By Richard Willson
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Course Info

  • Duration 8 video lessons (65 Mins)
  • Published Published
    2019
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Browse Course Chapters

  • Chapter Locked
    1.
    Introduction
    Chapter Duration 3 mins
  • Chapter Locked
    2.
    The Logic of Demand Modification
    Chapter Duration 8 mins
  • Chapter Locked
    3.
    Investments, Programs, Information, and Education
    Chapter Duration 8 mins
  • Chapter Locked
    4.
    Pricing Strategies Part 1
    Chapter Duration 9 mins
  • Chapter Locked
    5.
    Pricing Strategies, Part 2
    Chapter Duration 9 mins
  • Chapter Locked
    6.
    Regulatory Strategies
    Chapter Duration 14 mins
  • Chapter Locked
    7.
    The "Capacity as Last Resort" Perspective
    Chapter Duration 6 mins
  • Chapter Locked
    8.
    Wrap-Up
    Chapter Duration 4 mins

What You Will Learn

  • Discover the advantages of responding to transportation problems through modification of travel demand characteristics.

  • Learn about information strategies and program: apps, ridesharing programs, marketing, and education.
     
  • Learn about pricing: the principles of peak period road and parking pricing.
     
  • Learn about regulation: driving limitations and parking. 
     
  • Develop a step-by-step sequence for determining if capacity increase is justified.

Course Description

Travel demand results from the locational and travel decisions of individuals and businesses. Those travel decisions include whether, where, and when to travel, what mode to use, and what route to take. Because the experiences of the transportation system can vary depending on the time of day and patterns in origin and destination, the system is well suited to interventions that use existing capacity more efficiently.

Learn these skills

  • Economics
  • Financing
  • Modeling & Simulation
  • Regulations
  • Transportation

AICP CM

This course is approved for 1 AICP CM credit. 

AIA CES

This is 1 LU.

CNU-A

This course is approved for 1 CNU-A credit.

SACPLAN CPD

This course is approved for 1 SACPLAN CPD point.

Meet Your Instructor

Richard Willson

Richard Willson

Richard Willson is a professor in the Department of Urban and Regional Planning at California State Polytechnic University, Pomona. Dr. Willson's research addresses parking policy, climate change planning, land/use transportation relationships, travel demand management, and transit-oriented development.

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