Community engagement is one of the most complex skills required of planners. To succeed requires creativity, technical skill, diplomacy, patience, and, at times, the mind of an advertising master. This course provides you with a step-by-step process for designing an effective public engagement process as well as strategies for promoting participation. The course includes an outline to help you create powerful calls to action, develop an effective brand to get your project noticed, and leverage social networks to get the word out cost-effectively.
This course is approved for 1.25 AICP CM credits.