PREVIEW
SHARECourse Info
8 video lessons (78 Mins)
Published
2016
Preview Course
Browse Course Chapters
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1.Introduction
3 mins
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2.Developing an Effective Engagement Plan (Part 1)
7 mins
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3.Developing an Effective Engagement Plan (Part 2)
8 mins
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4.How to Promote Public Participation (Part 1)
12 mins
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5.How to Promote Public Participation (Part 2)
8 mins
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6.Developing a Compelling Brand and Calls-to-Action for Your Project
12 mins
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7.Leveraging Social Networks to Increase Engagement
12 mins
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8.Strategies for Engaging Disadvantaged and Vulnerable People
14 mins
Course Description
Community engagement is one of the most complex skills required of planners. To succeed requires creativity, technical skill, diplomacy, patience, and, at times, the mind of an advertising master. This course provides you with a step-by-step process for designing an effective public engagement process as well as strategies for promoting participation. The course includes an outline to help you create powerful calls to action, develop an effective brand to get your project noticed, and leverage social networks to get the word out cost-effectively.
Learn these skills
- Civic Engagement
- Communications & Media
- Social Media
AICP CM
This course is approved for 1.25 AICP CM credits.
CNU-A
This course is approved for 1.25 CNU-A credit.
SACPLAN CPD
This course is approved for 1.5 SACPLAN CPD point.
