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Sustainability Marketing and Greenwashing
Sustainability marketing, when done right, can boost a brand’s reputation and provide an edge over competitors. This course analyzes strategies to effectively jump-start sustainability marketing efforts and avoid greenwashing.
Hand Drawing Master Plans
This course provides an introduction to urban design sketching by teaching how to draw urban design sketches and master plans using a mix of colored and black ink. These drawing techniques can be used to create plans that are detailed and expressive enough to use both in academic and professional presentations.
Effective City Branding
City branding strategy can capture and promote the unique characteristics of cities. After understanding the all-encompassing effort it takes to plan a city rebranding, this course teaches how cities can succeed using strong place branding that attracts visitors, new citizens, new industries, and new businesses.
Location Optimization
This course introduces the basic principles of location optimization models and provides a hands-on tutorial on point-based location optimization using QGIS and LINGO.
Suitability Analysis and Linear Optimization: Siting a New Transit Line
This course applies suitability analysis techniques and least-cost path analysis—which optimizes routes on linear features—to planning for and siting a new transit line.
Virtual Reality for Planners 1: Introduction
Virtual reality presents urban planners with a unique tool to create immersive virtual experiences that can inform visioning processes, design decision-making, and community engagement. Learn about the evolution of virtual reality technology, its key vocabulary and logistics, the benefits of virtual reality over traditional media, and what the future of public engagement may hold.
Virtual Reality for Planners 2: Modeling in SketchUp
This course provides a step-by-step SketchUp tutorial and teaches users how to create content appropriate for a virtual reality environment. Viewers will learn how to optimize the performance of their software and ensure success in the next steps of the process, including final model export to Unity.
Virtual Reality for Planners 3: Working with Unity
This course provides a high-level overview of the process involved in creating a virtual reality application and teaches viewers how to assemble a virtual reality application from scratch using Unity how to make the process as successful as possible.
Virtual Reality for Planners 4: Refining the End User Experience
Creating a VR experience is one thing, but managing its use at public events and integrating it into the urban design workflow is an extra, separate step. This course considers the bigger picture and covers a few ways to fine-tune the user’s experience for maximum success.
21st Century Storytelling: Video for Planners
This course will give you motivation to create video content, and give you practical, affordable tips to be heard among the online noise.
Python Geospatial Analysis and Mapping
Learn how to use Python to work with urban spatial data.
CityEngine for Planners 1: Introduction
This course is designed for beginners seeking an introduction to 3D procedural modeling and CityEngine software.
CityEngine for Planners 2: Coding in Computer Generated Architecture (CGA) and Exporting
The second course of the City Engine for Planners track dives into coding in Esri CityEngine’s proprietary Computer Generated Architecture (CGA) code.
Tableau for Planners: Introduction
This course will introduce general principles of data visualization and orient the user with the Tableau platform. Learn how to connect to a data set in Microsoft Excel, understand general principles of a relational database, and start building basic worksheets and dashboards.
CityEngine for Planners 4: Sharing Your Work
Learn about the range of options for sharing your work, from web viewers to a simple VR experience.
Tableau for Planners 2: Worksheets
This course will expand on the Tableau for Planners: Introduction course. This course continues to train the planner on how to build effective worksheets for planners. This course will introduce general principles of data visualization and orient the user with the Tableau platform, with a primary focus on Tableau Public, a free version of Tableau's desktop software.
Tableau for Planners 3: Dashboards
This course will expand on the Tableau for Planners: Introduction and Worksheets. Students will have prior experience will building basic tables and will start to use Tableau to build multi-worksheet dashboards with interactive controls like filtering. Students will also learn how to make the data used in their visualization accessible to the public. At the end of the course, we will demonstrate how to publish the work to Tableau Public and embed dashboards on websites and in social media.
Blogging About Planning
In this course we will review how blogs are used as planning tools to educate and engage participants in community decisions.
Writing Master Plans, From Start to Finish
In this course you’ll learn how to approach a master plan—starting with concept development and community voice, and finishing with the mechanics of organizing and expressing ideas.
External Relations for Planners
This course teaches customer service concepts, skills, and strategies to reflect well on planning organizations, and also make planners more effective in their work.
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