Donald Shoup is Distinguished Research Professor from the University of California, Los Angeles, whose 2005 book, The High Cost of Free Parking, is one the most influential pieces of planning scholarship from the 21st century.
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Sustainability marketing, when done right, can boost a brand’s reputation and provide an edge over competitors. This course analyzes strategies to effectively jump-start sustainability marketing efforts and avoid greenwashing.
This course examines how to integrate environmental, social, and financial practices into an organization's complete product and services lifecycle, from product design and development to raw material selection, including raw material extraction or agricultural production, manufacturing, packaging, transportation, and end of life.