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City branding strategy can capture and promote the unique characteristics of cities. After understanding the all-encompassing effort it takes to plan a city rebranding, this course teaches how cities can succeed using strong place branding that attracts visitors, new citizens, new industries, and new businesses.
This course provides an introduction to urban design sketching by teaching how to draw urban design sketches and master plans using a mix of colored and black ink. These drawing techniques can be used to create plans that are detailed and expressive enough to use both in academic and professional presentations.
The life and achievements of architect and urban designer Daniel Burnham offer a chance to witness the application of the social agenda of the City Beautiful movement, of which Burnham was one of the most famous practitioners.
Course instructor Emily Talen guides viewers through the process of transferring a shapefile of building outlines into SketchUp and processes of basic manipulation necessary to create a 3D model. Learn how to load data into QGIS, set the coordinate reference system, and change the graphic display of data layers.