What You Will Learn
Discover the advantages of responding to transportation problems through modification of travel demand characteristics.
- Learn about information strategies and program: apps, ridesharing programs, marketing, and education.
- Learn about pricing: the principles of peak period road and parking pricing.
- Learn about regulation: driving limitations and parking.
- Develop a step-by-step sequence for determining if capacity increase is justified.
Travel demand results from the locational and travel decisions of individuals and businesses. Those travel decisions include whether, where, and when to travel, what mode to use, and what route to take. Because the experiences of the transportation system can vary depending on the time of day and patterns in origin and destination, the system is well suited to interventions that use existing capacity more efficiently.