LinkedIn for Planners

Total course duration: 55:00m (Includes 10 videos)
Price: $25.00
Get Course Subscribe

LinkedIn is an undervalued tool for professional networking and crafting your online identity. This course gives a step-by-step guide to setting up your LinkedIn profile and using it to your best advantage.  Mike Ernst, your instructor, is an urban planner and designer whose work has focused on participatory planning, community outreach and innovative urban design through new technologies. 

Chapters

  • 1. Introduction to LinkedIn

    The basic of LinkedIn, why a professional would use it, and how it compares to other social networks like Twitter and Facebook.

    06:34m
  • 2. Setting Up Your Profile

    How to add your professional and educational background, and why you should focus most on your summary statement.

    06:13m
  • 3. Importing a Resume

    The advantages (and challenges) of uploading an existing Word or PDF resume to import its content into your profile.

    05:48m
  • 4. Settings, Personalization and External Applications

    How to change your email and notification settings, and how to link to applications like Twitter or an external portfolio.

    06:50m
  • 5. Building Your Network

    Why you should expand your professional network on LinkedIn, and how to import contacts using web-based email applications (e.g., gmail) and desktop based email programs (e.g., Microsoft Outlook).

    05:02m
  • 6. Asking and Giving Recommendations

    Why you should get recommendations, who you should ask, and how to give your own recommendations.

    04:54m
  • 7. Groups

    Why groups are an important part of LinkedIn, how to find groups that are relevant to your interests, and why you should actively participate in the groups you do join.

    04:36m
  • 8. Creating Your Own Groups

    The advantages to creating and moderating your own group, and pitfalls to avoid.

    05:23m
  • 9. Mobile Devices

    Accessing LinkedIn on your smart phone and the limitations of the mobile versions of LinkedIn.

    04:17m
  • 10. Premium Accounts, LinkedIn Answers, Following Companies and Job Searches

    What are the extra services in premium accounts, why you might want to participate in LinkedIn Answers, how to follow companies and how to search for jobs on LinkedIn.

    05:01m
Get Course Subscribe